Why use PR

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.

Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organizations they come into contact with whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organizations.

In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge.

Effective PR can help manage reputation by communicating and building good relationships with all organization stakeholders.

Good PR is invisible; no obvious trace should be left so that consumers can point the finger at some form of news generating mechanism. Given it’s ability to influence with subtly, public relations is one of the most important elements in building brands and creating both the right environment for the brand to prosper, but also for the right messages to be received at the right time to the relevant audiences. Once a clear brand identity has been conceived, it is the primary role of public relations to communicate its values to the consumers.