Frequently asked questions

Frequently asked questions

How does PR differ from advertising?
With PR, a company does not pay the newspapers and TV channels for the media exposure it secures. It’s this third-party endorsement that gives PR its power and credibility.

How does PR benefit a company?
Public relations can play a critical role in achieving a competitive advantage by, for example, opening new markets, attracting high-calibre employees, giving
more access to funding and investors, creating a high value for products and services, and protecting businesses in times of crisis. All organizations, whether local or international, big or small, benefit from public relations.

What does it cost?
This of course depends on the project and objectives. At Manuka we offer an hourly rate as well as a retainer and the first meeting is always complimentary.