3 Pointers for Making Business Presentations

 

  • on January 24, 2013 -

3 Pointers for Making Business Presentations


 

I am often asked to assist clients in creating their business presentations for analysts and customers. When planning for any presentation it is vital to understand the goal of the presentation, the audience need / interest, and the call to action – what you want the audience to feel, think or do after the presentation.

 The notes below are designed to give some tips on preparing a briefing for customers or industry analysts where the given time allocation is one hour.

My comments below can be used in creating the content flow. In a later post I will look at how to deliver the material.

1) What a great briefing looks like

  • Succinct, resonating, under an hour with ample time for Q&A
  • Clear message on what the company does
  • Differentiate how you company is different
  • Show how your products and service bring value to customers
  • Present major product suites,
  • Case study starting with objectives, challenges and measurable results,
  • Demo. Explaining major features in a real use
  • Summary – call to action

2)  Answer these questions

  • What problem are you solving?
  • How do you create value for the user?
  • How do you make money?
  • How do you differentiate yourself from the competition?
  • How will you market your product/service?
  • What is your vision of how the market will develop, and how will you fit into it?

3)  Extra tips

  • Leave the marketing talk at home
  • Get to the point – no need for industry background unless you have been asked for this.
  • Have a case study with client objectives and measurable results
  • Be forth coming in your areas that need improvement
  • Don’t do all the talking, ask questions of the customer or  analyst
  • Explain where you’re going next, what are the plans
  • Reiterate the call to action

 

What is your experience, are there other areas which should be covered?

 

 

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